Monday client recaps: drafts for review

Hi Dr. Patel,

Here's how your ads did for the week of Oct 19 to Oct 25.

The numbers

• Spend: $1,673.00 (up 6% vs last week)
• New patient leads: 72 (down 10%)
• Cost per new patient lead: $23.24 (up 18%)
• Click-through rate: 1.76% (down 3%)

What went well

• Meta held steady: 50 new patient leads at $23.75 each, right in line with last week.
• Top performer: New Patient Special $99 on Meta with 33 new patient leads at $19.40 each.

What we're keeping an eye on

• Google got pricier: $22.07 per new patient lead, up from $14.34. We're tightening search terms and adding negative keywords to bring that back down.

Next week

• Keep budget behind the strongest campaigns and keep testing new creative.
• Start prepping the Invisalign push for November. We'll send a quick plan before anything goes live.

Any questions, just hit reply.

Talk soon,

Jess

Hi Maya,

Here's how your ads did for the week of Oct 19 to Oct 25.

The numbers

• Spend: $3,588.85 (up 13% vs last week)
• Purchases: 212 (up 3%)
• Cost per purchase: $16.89 (up 10%)
• Return on ad spend: 3.67x (down 8%)
• Click-through rate: 1.96% (down 4%)

What went well

• Purchases were up 3% on last week (212 vs 205).
• Overall return on ad spend was 3.67x ($13,173.35 in tracked sales).
• Top performer: Prospecting Broad Advantage+ on Meta with 61 purchases at $22.88 each.

What we're keeping an eye on

• The Fall Scents UGC Test campaign didn't bring in any purchases this week, so we're pausing it and moving that budget to what's working.
• Spend ran ahead of plan this week ($3,588.85 vs about $2,710 planned). We'll trim daily budgets so the month lands on target.

Next week

• Keep budget behind the strongest campaigns and keep testing new creative.
• Start prepping the Black Friday creative and gift-bundle launch. We'll send a quick plan before anything goes live.

Any questions, just hit reply.

Talk soon,

Jess

Hi Rick,

Here's how your ads did for the week of Oct 19 to Oct 25.

The numbers

• Spend: $1,372.00 (down 14% vs last week)
• Quote requests: 53 (up 15%)
• Cost per quote request: $25.89 (down 25%)
• Click-through rate: 1.99% (up 5%)

What went well

• Quote requests were up 15% on last week (53 vs 46).
• Each one cost less: $25.89 on average, down from $34.65.
• Top performer: Free Roof Inspection on Meta with 19 quote requests at $23.96 each.

What we're keeping an eye on

• Spend came in under plan ($1,372.00 vs about $2,032 planned). Results are good, so there's room to lean in if you want more volume.

Next week

• Keep budget behind the strongest campaigns and keep testing new creative.
• Start prepping the storm-season gutter guard offer. We'll send a quick plan before anything goes live.

Any questions, just hit reply.

Talk soon,

Jess